Cover -- Half-title -- Series-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- Table of cases -- Table of German cases -- Table of statutes -- Table of foreign legislation -- Australia -- Canada -- Germany -- United States -- Table of International Instruments -- Part I A framework -- 1 The problem of appropriation of personality -- Introduction -- Interests in personality -- Appropriation of personality -- The broader picture -- Economic and dignitary interests -- Economic interests -- Dignitary interests -- Perspectives -- The unfair competition perspective -- The dignitary torts perspective -- The divergent approaches -- The converging aims of tort law -- Synopsis -- Part II Economic interests and the law of unfair competition -- 2 Introduction -- The origins of the common law misappropriation doctrine -- Misappropriation in Anglo-Australian courts -- Passing off, misappropriation and appropriation of personality -- The legacy of the American misappropriation doctrine -- 3 Statutory and extra-legal remedies -- Copyright -- Performers' rights -- Registered trade marks -- Nature and functions -- The registrability of names -- Signatures, portraits and other indicia -- Scope of infringement of registered marks -- Extra-legal remedies -- Introduction -- The Independent Television Commission Code -- The Press Complaints Commission -- The Advertising Standards Authority Code -- The Uniform Domain Name Dispute Resolution Policy -- 4 Goodwill in personality: the tort of passing off in English and Australian law -- Introduction -- The essential elements of passing off -- Goodwill -- Goodwill and reputation -- Goodwill in professional, artistic or literary occupations -- The early English authorities -- The modern English authorities -- Goodwill in personality in Australia -- Summary -- Misrepresentation -- Introduction.

The nature of the misrepresentation in English law -- The nature of the misrepresentation in Australian law -- Commercial connection and endorsement -- Character misappropriation -- Damage -- Damage through an injurious association -- Damage through exposure to liability/risk of litigation -- Loss of control -- Loss of a licensing opportunity -- Dilution -- Conclusions -- Two models -- Three fictions? -- 5 Unfair competition and the doctrine of misappropriation -- Introduction -- Misappropriation of intangibles -- The development of the common law tort of appropriation of personality -- The genesis of the common law tort of appropriation of personality in Ontario -- The scope and limits of the tort -- The protected interest -- Damage to the plaintiff -- The defendant's conduct -- Conclusions -- Part III Dignitary interests -- 6 Introduction -- The juncture of civil and common law -- Overcoming the common law's legacy -- 7 Privacy and publicity in the United States -- Introduction -- The development of the right of privacy in the United States -- The Warren and Brandeis thesis -- The early case law -- Privacy on appeal -- Inviolate personality and the accretion of proprietary attributes -- Conceptions of privacy -- The reductionist paradigm -- A holistic conception -- Reductionism reappraised: a core conception of privacy -- Privacy a principle -- Summary -- The development of the right of publicity in the United States -- The problem in reconciling privacy and commercial exploitation -- The birth of the right of publicity -- The growth of the right of publicity -- The recognition of the right of publicity -- The scope and limits of the right of publicity -- Summary -- Accounting for the differences -- Sociological factors -- Precedent and legal theory -- Underlying political and institutional structure -- Academic influences and legal culture.

Conclusions -- 8 Privacy interests in English law -- Introduction -- Piecemeal recognition of privacy interests in English law -- Piecemeal statutory provisions -- Privacy and interests in property: trespass and nuisance -- Personal privacy and defamation -- Personal privacy and breach of confidence -- The privacy jurisprudence of the ECHR and commercial exploitation of personality -- Towards a general right of privacy -- The 'horizontal' effect of the Human Rights Act 1998 -- The balancing exercise -- Insights from Canada and Germany -- Canada -- The German right of personality: introduction -- The development of the right of personality -- Scope of the German right of personality -- Public and private figures: the balancing exercise -- Appropriation of personality and United Kingdom legislative initiatives -- Interests in freedom from mental distress -- The rule in Wilkinson v. Downton and infliction of mental distress -- Intentional infliction of mental distress in the United States -- Intentional infliction of mental distress as a residual category -- Conclusions -- 9 Interests in reputation -- Introduction -- The economic and dignitary aspects of reputation -- The core injury to reputation cases -- Defamation and invasion of privacy -- Early flirtations with privacy -- Some borderline cases -- Defamation and 'false light' privacy -- Defamation, privacy and appropriation of personality -- The convergence of interests -- Public and private figures -- Conclusions -- Par t IV Pervasive problems -- 10 Property in personality -- Introduction -- Notions of property -- Property in intangibles -- Intellectual property as metaphor -- The scope of the metaphor: property and value -- The uses of the metaphor -- Property in personality -- Proprietary and non-proprietary analyses -- The significance of the property label in American case law.

The significance of the property label in Commonwealth case law -- Conclusions -- 11 Justifying a remedy for appropriation of personality -- Introduction -- Natural rights of property -- Introduction -- Locke's labour theory -- General problems with Locke's theory -- Problems of specific applicability -- Hegel's personality theory -- Summary -- Utilitarian arguments -- The rejection of natural rights -- Utilitarianism in copyright and patent law -- Utility, incentive and appropriation of personality -- Economic efficiency -- Preventing or reversing unjust enrichment -- Protecting personal dignity -- Conclusions -- Part V Conclusions -- 12 The autonomy of appropriation of personality -- Personality as trading symbol and as an aspect of personal dignity -- The basic propositions -- Towards a new remedy -- Bibliography -- Index.

An analysis of the problem of commercial appropriation and the case for a remedy.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.