BUSE Library catalog › Details for: The Active Consumer :

Normal view MARC view ISBD view

The Active Consumer : Novelty and Surprise in Consumer Choice.

By: Bianchi, MarinaMaterial type: Text

TextSeries: Routledge Frontiers of Political Economy SerPublisher: Florence : Routledge, 1998Copyright date: ©2002Edition: 1st edDescription: 1 online resource (279 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9780203022917Subject(s): Consumer behavior | Consumption (Economics)Genre/Form: Electronic books.Additional physical formats: Print version:: The Active Consumer : Novelty and Surprise in Consumer ChoiceDDC classification: 658.8/342 LOC classification: HB801 -- .A275 1998ebOnline resources: Click to View

Contents:

Book Cover -- Title -- Copyright -- CONTENTS.

Summary: The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 0 )
Title notes ( 4 )
Comments ( 0 )

No physical items for this record

Book Cover -- Title -- Copyright -- CONTENTS.

The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

There are no comments on this title.

to post a comment.