Strategic marketing : theory and applications for competitive advantage / Peet Venter, Professor of Strategy at the Unisa Graduate School of Business Leadership, Mari Jansen van Rensburg, Professor of Marketing Management at the Unisa Graduate School of Business Leadership and Chair of Strategy and Marketing Department, Kosie de Villiers, Executive Director of Enterprise Dynamics and part-time Lecturer at the University of Stellenbosch, Adri Drostkie, Senior Lecturer and the Head of the M.Com (Business Management) Programme at the University of Johanneburg, Michael Goldman, Assistant Professor in the Sport Management Master's Programme at the University of San Francisco, Frikkie Herbst, Professor in the School of Business and Finance at the University of the Western Cape.
Material type:
TextPublisher: Cape Town, South Africa : Oxford University Press, Southern Africa, 2014Edition: 2nd editionDescription: 392 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9780199044931 (paperback)Subject(s): Marketing
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Main Library Open shelves collection | HF 5415 STR (Browse shelf (Opens below)) | c. 2 | Available | BK0044341 |
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| HF 5415 PRI Foundations of marketing / | HF 5415 RAN Marketing strategies. : | HF 5415 RET Rethinking marketing. : | HF 5415 STR Strategic marketing : | HF 5415 STR Strategic marketing : | HF 5415 SWI Marketing : | HF 5415.12 CHA The Chartered Institute of Marketing study text : |
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