Marketing management and strategy. / Peter Doyle.
Material type:
TextPublication details: Harlow, England : Financial Times/Prentice Hall, 2002Edition: 3rd. edDescription: 446p. : illISBN: 0273651501 (pbk)Subject(s): Marketing | Marketing -- Management
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Main Library Open shelves collection | HF 5415 DOY (Browse shelf (Opens below)) | Available | BK0018350 | ||
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Main Library Open shelves collection | HF 5415 DOY (Browse shelf (Opens below)) | c. 2 | Available | BK0006825 | |
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Main Library Open shelves collection | HF 5415 DOY (Browse shelf (Opens below)) | c. 4 | Available | BK0018245 |
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| HF 5415 BRE Business-to-business marketing / | HF 5415 CHA The Chartered Institute of Marketing Introductory certificate in marketing : | HF 5415 CIM CIM marketing fundamentals : | HF 5415 DOY Marketing management and strategy. / | HF 5415 DOY Marketing management and strategy. / | HF 5415 DOY Marketing management and strategy. / | HF 5415 DWY Business marketing : |
Includes bibliographies.
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