The 4 A's of marketing : creating value for customers, companies and society / Jagdish Sheth, Emory University, Rajendra S. Sisodia, Bentley University.
Material type:
TextNew York ; London: Routledge, 2012Description: 209 pages. : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9780415898355 (paperback); 9780203802168 (ebook)Other title: Four A's of marketingSubject(s): Relationship marketing | Customer relations -- Management | Marketing
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Main Library Open shelves collection | HF 5415.55 SHE (Browse shelf (Opens below)) | Available | BK0044169 | ||
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Main Library Open shelves collection | HF 5415.55 SHE (Browse shelf (Opens below)) | c. 2 | Available | BK0044166 | |
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Main Library Open shelves collection | HF 5415.55 SHE (Browse shelf (Opens below)) | c. 3 | Available | BK0044160 |
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| HF 5415.55 REL Relationship marketing and customer relationship management / | HF 5415.55 REL Relationship marketing and customer relationship management / | HF 5415.55 REL Relationship marketing and customer relationship management / | HF 5415.55 SHE The 4 A's of marketing : | HF 5415.55 SHE The 4 A's of marketing : | HF 5415.55 SHE The 4 A's of marketing : | HF 5415.55 VYA Permission marketing : |
Includes bibliography
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