Financial services marketing : an international guide to principles and practice / Christine T. Ennew and Nigel Waite.
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TextPublication details: Oxon : Routledge, c2013Edition: 2nd edDescription: 494 p : illISBN: 9780415521680 (pbk)Subject(s): Financial services industry -- Marketing | Marketing | Bank marketing | Information technology
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Books
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Main Library Open shelves collection | HG 173 ENN (Browse shelf (Opens below)) | Available | BK0036404 | ||
Reserve Books
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Main Library Reserve collection. | HG 173 ENN (Browse shelf (Opens below)) | c. 2 | Available | BK0036217 |
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| HF 5415.5 PEP Managing customer relationships / | HF 5718 TAY Communication for business : | HG 173 ENN Financial services marketing : | HG 173 ENN Financial services marketing : | HG 173 HAR Financial services marketing / | HG 181 EHR The financial services marketing handbook : | HG 181 EST Marketing financial services / |
Includes bibliographies.
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