Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith.
Material type:
TextPublication details: Chichester, West Sussex : Wiley, c2010Description: 584p. : illISBN: 9780470319925 (pbk)Subject(s): Communication in marketing | Branding (Marketing)
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Main Library Open shelves collection | HF 5415.123 DAH (Browse shelf (Opens below)) | Available | BK0033972 | |
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Main Library Open shelves collection | HF 5415.123 DAH (Browse shelf (Opens below)) | Available | BK0034002 |
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| HF 5415.123 ACE Successful marketing communications : | HF 5415.123 COP Marketing communications management : | HF 5415.123 DAH Marketing communications : | HF 5415.123 DAH Marketing communications : | HF 5415.123 DEP Marketing communications : | HF 5415.123 EGA Marketing communications / | HF 5415.123 EGA Marketing communications / |
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