Managing customer relationships / Don Peppers, Martha Rogers.
Material type:
TextPublication details: Hoboken, NJ : Wiley, c2011Description: 512p. : illISBN: 9780470423479 (hbk)Subject(s): Customer relations. -- management | Consumer preferences | Relationship marketing
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Main Library Reserve collection. | HF 5415.5 PEP (Browse shelf (Opens below)) | Available | BK0031675 | ||
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| HF 5415.5 MAN Managing customer relationships in service industries. / | HF 5415.5 PAY Strategic customer management : | HF 5415.5 PAY Strategic customer management : | HF 5415.5 PEP Managing customer relationships / | HF 5415.5 PEP Managing customer relationships / | HF 5415.5 TSI Data mining techniques in CRM : | HF 5415.5 TSI Data mining techniques in CRM : |
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