New products management / Merle Crawford, Anthony Di Benedetto.
Material type:
TextPublication details: New York, NY : McGraw-Hill, 2011Edition: 10th edDescription: 576p. : illISBN: 9780071289238 (pbk)Subject(s): New product. -- management
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Main Library Open shelves collection | HF 5415.I53 CRA (Browse shelf (Opens below)) | Available | BK0031482 | ||
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| HF 5415 GAB Marketing / | HF 5415 HAN Handbook of marketing / | HF 5415 HOL Global marketing : | HF 5415.I53 CRA New products management / | HF 5415.I53 CRA New products management / | HF 5415.I53 CRA New products management / | HF 5415 JOB Foundations of marketing / |
Includes bibliographies.
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