Marketing excellence : winning companies reveal the secrets of their success / Hugh Burkitt and John Zealley.
Material type:
TextPublication details: Chichester, West Sussex : Wiley, c2006Description: 373p. : illISBN: 9780470060278 (hbk)Subject(s): Marketing -- case studies -- Great Britain | Success in business -- case studies -- Great Britain | Business enterprises -- case studies -- Great Britain
| Item type | Current library | Call number | Status | Date due | Barcode |
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Main Library Open shelves collection | HF 5415.12.G63 BUR (Browse shelf (Opens below)) | Available | BK0028931 |
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| HF 5415 STR Strategic marketing : | HF 5415 SWI Marketing : | HF 5415.12 CHA The Chartered Institute of Marketing study text : | HF 5415.12.G63 BUR Marketing excellence : | HF 5415.12.G7 DEB Performance and reward management / | HF 5415.123 ACE Successful marketing communications : | HF 5415.123 COP Marketing communications management : |
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