B2B brand management : with the cooperation of Ines Michi. / Philip Kotler, Waldemar Pfoertsch; with the cooperation of Ines Michi.
Material type: TextPublication details: Berlin : Springer, c2006Description: 357p. : illISBN: 9783642064708 (pbk)Subject(s): Brand name products -- Management | Brand name products -- Case studiesOnline version also available.Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Main Library Open shelves collection | HD 69.B7 KOT (Browse shelf (Opens below)) | Available | BK0024087 |
Browsing Main Library shelves, Shelving location: Open shelves collection Close shelf browser (Hides shelf browser)
HD 69.B7 KEL Strategic brand management : | HD 69.B7 KEL Strategic brand management : | HD 69.B7 KEL Strategic brand management : | HD 69.B7 KOT B2B brand management : | HD 69.B7 LAF Managing brands : | HD 69.B7 LAF Managing brands : | HD 69.B87 PHE Critical thinking for strategic intelligence / |
Includes bibliographies.
Online version also available.
There are no comments on this title.