Social marketing : influencing behaviors for good / Philip Kotler and Nancy R. Lee.

By: Kotler, PhilipContributor(s): Lee, Nancy RMaterial type: TextTextPublication details: Los Angeles : Sage, c2008Description: 502p. : illISBN: 9781412956475 (pbk)Subject(s): Social marketing | Behavior modification | Health promotion
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Books Books Main Library
Open shelves collection 		HF 5414 KOT (Browse shelf (Opens below)) Available BK0024170

Includes bibliography.

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