International business strategy : rethinking the foundations of global corporate success / Alain Verbeke.

By: Verbeke, AlainMaterial type: TextTextPublication details: Cambridge : C.U.P, 2009Description: 481p. : illISBN: 9780521681117 (pbk)Subject(s): International business enterprises -- Management | Strategic planning | Marketing -- Management | Competition, International
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HD 62.4 VER (Browse shelf (Opens below)) Available BK0024402

Includes bibliography.

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