Strategic marketing / David W. Cravens, M. J. Neeley School of Business Texas Chrisian University, Nigel F. Piercy, Warwick Business School, The Univesrsity of Warwick
Material type:
TextBoston; Burr Ridge, IL; Dubuque, IA; New York; San Francisco; St Louis; Bangkok; Bokota; Caracas; Kuala Lumpur: McGraw-Hill, 2009Edition: Ninth EditionDescription: 784 pages: illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071263351 (paperback)Subject(s): Marketing -- decision making | Marketing -- management | Marketing -- management -- case studies
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Main Library Open shelves collection | HF 5415.135 CRA (Browse shelf (Opens below)) | Available | BK0023687 | ||
| Main Library Open shelves collection | HF 5415.135 CRA (Browse shelf (Opens below)) | c. 2 | Available | BK0044268 |
Browsing Main Library shelves, Shelving location: Open shelves collection Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF 5415.13 WIL Strategic marketing management : | HF 5415.13 WIL Strategic marketing management : | HF 5415.13 WOO Essential guide to marketing planning / | HF 5415.135 CRA Strategic marketing / | HF 5415.135 CRA Strategic marketing / | HF 5415.135 DRU Strategic marketing : | HF 5415.135 MAD Market intelligence : |
There are no comments on this title.