Marketing management : a strategic decision - making approach / John W. Mullins...[et al.].

Contributor(s): Mullins, John W | Walker, Orville C | Boyd, Harper W | Larreche, Jean-ClaudeMaterial type: TextTextPublication details: Boston : McGraw-Hill/Irwin, c2005Edition: 5thDescription: 520p. : illISBN: 9780071111690 (pbk); 0071111697 (pbk)Subject(s): Marketing -- Management
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Open shelves collection 		HF 5415.13 MAR (Browse shelf (Opens below)) Available BK0023390
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HF 5415.13 KOT Marketing management / HF 5415.13 KOT Marketing management / HF 5415.13 MAR Marketing management / HF 5415.13 MAR Marketing management : HF 5415.13 MAR Marketing management / HF 5415.13 MAR Marketing management / HF 5415.13 MAR Marketing management /

Rev Ed. of Marketing management: a strategic, decision-making approach.

Includes bibliographies.

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