Kenya's Mobile Revolution and the Promise of Mobile Savings [electronic resource] / Gabriel Demombynes
Material type: TextPublication details: Washington, D.C., The World Bank, 2012Description: 1 online resource (32 p.)Subject(s): Banks & Banking Reform | E-Business | E-Finance and E-Security | Economic Theory & Research | Emerging Markets | Macroeconomics and Economic Growth | Mobile money | Mobile phone | Poverty Reduction | Savings | KenyaAdditional physical formats: Demombynes, Gabriel.: Kenya's Mobile Revolution and the Promise of Mobile Savings.Online resources: Click here to access online Abstract: The mobile revolution has transformed the lives of Kenyans, providing not just communications but also basic financial access in the form of phone-based money transfer and storage, led by the M-PESA system introduced in 2007. Currently, 93 percent of Kenyans are mobile phone users and 73 percent are mobile money customers. Additionally, 23 percent use mobile money at least once a day. New potential for mobile money has come with the rise of interest-earning bank-integrated mobile savings systems, beginning with the launch of the M-KESHO system in March 2010. The authors examine the mobile savings phenomenon, using data collected in a special survey in late 2010. They show that the usage of bank-integrated mobile savings systems like M-KESHO remains limited and largely restricted to better-off Kenyans. However, what the authors term "basic mobile savings"-the use of simple mobile money systems as a repository for funds-is widespread, including among those who are otherwise unlikely to have any savings. Holding other characteristics constant, those who are registered for M-PESA are 32 percent more likely to report having some savings.The mobile revolution has transformed the lives of Kenyans, providing not just communications but also basic financial access in the form of phone-based money transfer and storage, led by the M-PESA system introduced in 2007. Currently, 93 percent of Kenyans are mobile phone users and 73 percent are mobile money customers. Additionally, 23 percent use mobile money at least once a day. New potential for mobile money has come with the rise of interest-earning bank-integrated mobile savings systems, beginning with the launch of the M-KESHO system in March 2010. The authors examine the mobile savings phenomenon, using data collected in a special survey in late 2010. They show that the usage of bank-integrated mobile savings systems like M-KESHO remains limited and largely restricted to better-off Kenyans. However, what the authors term "basic mobile savings"-the use of simple mobile money systems as a repository for funds-is widespread, including among those who are otherwise unlikely to have any savings. Holding other characteristics constant, those who are registered for M-PESA are 32 percent more likely to report having some savings.
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