Integrated marketing communications in advertising and promotion / Terence A Shimp.

By: Shimp, Terence AMaterial type: TextTextPublication details: Mason, OH : South - Western, 2007Edition: 7th edDescription: 629p. : illISBN: 0324408080 (pbk); 09780324408089 (pbk)Subject(s): Advertising | Sales promotion | Communication in marketing
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Open shelves collection 		HF 5823 SHI (Browse shelf (Opens below)) Available BK0022690

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