Marketing / William M. Pride, O.C. Ferrell.

By: Pride, William MContributor(s): Ferrell, O. CMaterial type: TextTextPublication details: Boston : Houghton Mifflin Co, 2008Edition: 14th edDescription: 1 v. (various pagings) : ill ; cmISBN: 9780618799701 (hbk. : library ed.)Subject(s): Marketing
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Item type Current library Call number Copy number Status Date due Barcode
Books Books Main Library
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HF 5415 PRI (Browse shelf (Opens below)) Available BK0020675
Books Books Main Library
Open shelves collection
HF 5415 PRI (Browse shelf (Opens below)) c.2 Available BK0020738

Rev. ed. of: Marketing : concepts and strategies. 2006.

Includes bibliographical references and indexes.

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