Competing for Customers and Winning with Value : Breakthrough Strategies for Market Dominance.

By: Reidenbach, R. EricContributor(s): Goeke, Reginald WMaterial type: TextTextPublisher: Milwaukee : ASQ Quality Press, 2005Copyright date: ©2006Description: 1 online resource (213 pages)Content type: text Media type: computer Carrier type: online resourceISBN: Subject(s): Business planningGenre/Form: Electronic books.Additional physical formats: Print version:: Competing for Customers and Winning with Value : Breakthrough Strategies for Market DominanceDDC classification: 658.4/012 LOC classification: HD30.28 -- .R4193 2006ebOnline resources: Click to View
Contents:
Intro -- Contents -- List of Tables and Figures -- Preface -- Introduction -- Part I: The Competitive Foundation -- 1 Planning for Competition -- 2 The Value Advantage -- 3 Growing Market Share with Value: Customer Acquisition -- 4 Growing Market Share with Value: Customer Retention -- Part II: The Competitive Planning Process -- 5 Choosing Where to Compete -- 6 What is the Organization's Current Value Proposition? -- 7 What Does the Organization Want Its Competitive Value Proposition to Be? -- 8 How Does the Organization Manage Its Value Proposition? -- 9 The Value-Strategy- Process Linkage -- 10 Monitoring Plan Effectiveness -- Part III: Competitive Planning Deployment -- 11 Fourteen Keys to Successful Deployment -- 12 Competing for Customers -- Appendix A Technical Notes on Value Measurement -- Appendix B Environmental Trend Analysis -- Appendix C Competitive Market Planning Forms -- Insert Product/Market: Customer Value Management Strategy Development Team -- Glossary -- References -- Index.
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Intro -- Contents -- List of Tables and Figures -- Preface -- Introduction -- Part I: The Competitive Foundation -- 1 Planning for Competition -- 2 The Value Advantage -- 3 Growing Market Share with Value: Customer Acquisition -- 4 Growing Market Share with Value: Customer Retention -- Part II: The Competitive Planning Process -- 5 Choosing Where to Compete -- 6 What is the Organization's Current Value Proposition? -- 7 What Does the Organization Want Its Competitive Value Proposition to Be? -- 8 How Does the Organization Manage Its Value Proposition? -- 9 The Value-Strategy- Process Linkage -- 10 Monitoring Plan Effectiveness -- Part III: Competitive Planning Deployment -- 11 Fourteen Keys to Successful Deployment -- 12 Competing for Customers -- Appendix A Technical Notes on Value Measurement -- Appendix B Environmental Trend Analysis -- Appendix C Competitive Market Planning Forms -- Insert Product/Market: Customer Value Management Strategy Development Team -- Glossary -- References -- Index.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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