Marketing management : an Asian perspective / Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Siew Meng Leong, Chin Tion Tan.
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TextPublication details: Singapore : Prentice Hall, c2009Edition: 5th. edDescription: Iv. (various pagings) : illISBN: 9789810679934 (pbk)Subject(s): Marketing -- management | Marketing -- Asia
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| HF 5415.13 KOT Marketing management / | HF 5415.13 KOT Marketing management / | HF 5415.13 KOT Marketing management / | HF 5415.13 MAR Marketing management : | HF 5415.13 MAR Marketing management : | HF 5415.13 MAR Marketing management : | HF 5415.13 MAR Marketing management : |
Includes bibliography.
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