Creating the Customer-Driven Library : Building on the Bookstore Model.

By: Woodward, Jeannette AMaterial type: TextTextPublisher: Chicago : ALA Editions, 2003Copyright date: ©2005Description: 1 online resource (254 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9780838998090Subject(s): Libraries -- Marketing | Libraries -- Public relations | Libraries -- Space utilization -- Social aspects | Public services (Libraries)Genre/Form: Electronic books.Additional physical formats: Print version:: Creating the Customer-Driven Library : Building on the Bookstore ModelDDC classification: 021.7 LOC classification: Z716.3 -- .W636 2005ebOnline resources: Click to View
Contents:
Intro -- CONTENTS -- INTRODUCTION -- 1 Why Bookstores Are So Appealing -- 2 Comparing Libraries and Bookstores -- 3 Focusing on the Bottom Line -- 4 Valuing Customer Service -- 5 Identifying Customer Needs -- 6 When the System Crashes: Using Technology to Enhance Not Defeat the Library -- 7 One Library, One Goal: Establishing Clear Priorities -- 8 What's All This about Ambience? -- 9 The Art of Display -- 10 Finding Their Way: The Importance of Signage -- 11 Marketing Our Wares -- 12 Creating Promotional Materials -- 13 Serving the Library's E-patrons -- 14 Generating Publicity for the Library -- 15 Food and Drink in the Library -- 16 Finding the Time and the Money -- CONCLUSION -- INDEX.
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Intro -- CONTENTS -- INTRODUCTION -- 1 Why Bookstores Are So Appealing -- 2 Comparing Libraries and Bookstores -- 3 Focusing on the Bottom Line -- 4 Valuing Customer Service -- 5 Identifying Customer Needs -- 6 When the System Crashes: Using Technology to Enhance Not Defeat the Library -- 7 One Library, One Goal: Establishing Clear Priorities -- 8 What's All This about Ambience? -- 9 The Art of Display -- 10 Finding Their Way: The Importance of Signage -- 11 Marketing Our Wares -- 12 Creating Promotional Materials -- 13 Serving the Library's E-patrons -- 14 Generating Publicity for the Library -- 15 Food and Drink in the Library -- 16 Finding the Time and the Money -- CONCLUSION -- INDEX.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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