Intro -- Contents -- Preface and Acknowledgments -- I Communication: Its Flow and Its Flaws -- 1 Successful Business Communication in a Competitive Environment -- 2 Human Communication: Its Basic Flow and Potential Flaws -- 3 The Flow of Business Communication -- 4 Removing Internal Causes of Business Communication Flaws -- 5 Removing External Causes of Business Communication Flaws -- II Becoming a Successful Business Writer -- 6 The Foundations of Effective Business Writing -- 7 Achieving the Style and Tone of Effective Business Writing -- 8 Organizing and Developing the Total Document -- 9 Making Your Ideas Flow Easily Through Your Paragraphs -- 10 Writing Clear, Forceful, Reader- Based Sentences -- III Memos, Letters, and E- Mail -- 11 Writing Memos and Letters that Achieve Your Goals -- 12 Writing and Revising Neutral and Good News Memos -- 13 Writing and Revising Negative News Memos -- 14 Writing and Revising Neutral or Positive News Letters -- 15 Writing and Revising Indirect or Deferred- Load Letters For Negative News, Persuasion, and Sales -- IV Writing Reports for Business and Government -- 16 Report Writers, Managers, and Audiences -- 17 Report Purposes, Formats, and Categories -- 18 Report Research, Statistics, and Illustrations -- 19 The Content and Structure of the Formal Report -- 20 Organizing and Writing a Formal Proposal -- Appendix A A Governmental Agency Environmental Report with Tables -- Appendix B Some Sample Charts and Graphs -- Notes -- Bibliography -- Index.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.