Front Cover -- Marketing Places and Spaces -- Copyright page -- Contents -- List of Contributors -- List of Reviewers -- Preface -- Editorial Board -- Introduction -- Part I: Places, Perceptions and Co-Creative Development -- Part II: Image and Competitive Strategies -- Part III: Marketing Places - Towards a Cooperative Strategy -- Part IV: Methods in Marketing Places and Spaces -- References -- Part I: Places, Perceptions and Co-CreatIve Development -- Local Students' Perceptions of Spaces for Tourists and Locals in a Shopping District: Photo-Based Research -- Introduction -- Literature Review -- Methodology -- Findings -- Conclusions and Implications -- Acknowledgement -- References -- Residents' Perceptions of Mountain Destinations -- Introduction -- Theoretical Considerations -- Method -- Findings -- Confirmatory Factor Analysis -- Nomological Validity -- Content Analysis -- Conclusion and Implications -- References -- Attitudes of Successors in Dairy Farms toward Educational Tourism in Japan -- Introduction -- Literature Review -- Methodology -- Definition of Identity and Hypothesis on Operator's Identity -- Data and Method -- Findings -- Outline of the Program of the Educational Dairy Farms -- Statistical Test Results -- Conclusion and Implication -- Acknowledgments -- References -- Residents' Perceptions of the Impact of Ship Tourism and their Preferences for Different Types of Tourism -- Introduction -- Literature Review -- Methodology -- Findings -- Conclusion and Implications -- References -- Wedding-Based Tourism Development: Insights from an Italian Context -- Introduction -- Literature Review -- Methodology -- Findings -- The Wedding Planners' Views -- Destination Weddings: Case Studies from the Context of Italy -- The Verona Case Study -- The Venice Case Study -- The Florence Case Study -- The Palermo Case Study.

Conclusion and Implications -- References -- Conceptualizing the Value Co-Creation Challenge for Tourist Destinations: A Supply-Side Perspective -- Introduction -- Literature Review -- The Value Co-Creation Theory -- Applications in Tourism Destinations -- A Framework Proposal: The Co-Creation Theatre and Its Determinants -- Conclusion and Implications -- References -- Part II: Image and Competitive Strategies -- The Emotional Attachment Built through the Attitudes and Managerial Approach to Place Marketing and Branding - "The Golden ... -- Introduction -- Theoretical Considerations -- Methodology -- Findings -- Conclusion and Implications -- Acknowledgment -- References -- Hospitality Servicescapes Seen by Visually Impaired Travelers -- Introduction -- Literature Review -- Servicescapes -- Constraints -- Capability or Intrapersonal Constraints -- Coupling or Interpersonal Constraints -- Authority or Structural Constraints -- Tactics -- Method -- Findings -- Exclusion of VIPs from Servicescapes because of Constraints -- Inclusion of VIPs to Servicescape because of their Resistive Tactics -- Conclusion and implications -- References -- Determinants of Tourism Destination Competitiveness: A SEM Approach -- Introduction -- Literature Review -- Methodology -- Findings -- Conclusions and Implications -- References -- Events as a Differentiation Strategy for Tourist Destinations: The Case of Allgarve -- Introduction -- Theoretical Considerations -- Satisfaction and Loyalty in Tourist Destinations -- The Algarve as a Tourist Destination -- Allgarve Program -- Method -- Data Analysis Methods -- Findings -- Conclusion and Implications -- References -- From Tourism Space to a Unique Tourism Place through a Conceptual Approach to Building a Competitive Advantage -- Introduction -- Literature Review -- Methodology -- Findings -- Conclusions and Implications.

References -- Part III: Marketing Places - Towards a Cooperative Strategy -- Achieving Consistency in Destination Personalities: A Tripartite Personality Congruity Theory Focused on Industry Professionals -- Introduction -- Theoretical Considerations -- Method -- Findings -- Conclusion and Implications -- References -- Marketing to Children in Tourism Industry: Descriptive Analysis of Kid-Friendly Hotels' Practices in Turkey -- Introduction -- Theoretical Considerations -- Method -- Findings -- Room Options for Children -- Food and Beverage Options for Children -- Activities for Children -- Price Options -- Children's Health and Safety -- Conclusion and Implications -- References -- The Influence of Slow City in the Context of Sustainable Destination Marketing -- Introduction -- Method -- Findings -- Analysis of Interviews Conducted with Domestic Tourists -- Analysis of Interviews with Local Inhabitants -- Assessment of Interviews with Business Operators or Managers -- Conclusion and Implications -- References -- Customer Communication Facilities with Tourism: A Comparison between German and Japanese Automobile Companies -- Introduction -- Literature Review -- Method -- Findings -- Volkswagen Group -- The Japanese Companies -- Comparison of German and Japanese Firms -- Conclusion and Implications -- References -- Tourist Spaces and Tourism Policy in Spain and Portugal -- Introduction -- Literature Review -- Method -- Findings -- Regional Implications -- Conclusion and Implications -- Acknowledgment -- References -- Part IV: Methods in MarketIng Places and Spaces -- Analyzing Seasonal Differences in A Destination's Tourist Market: The Case of Minho -- Introduction -- Theoretical Considerations -- Method -- Findings -- Discussion -- Conclusion and Implications -- Notes -- References.

Modelling Ferry Passenger Numbers: Implications for Destination Management -- Introduction -- Literature Review -- Method -- Findings -- Conclusion and Implications -- References -- Yielding Tourists' Preferences -- Introduction -- Theoretical Considerations -- Method -- Conclusion and Implications -- Acknowledgments -- References -- Lake-Destination Image Attributes: Content Analysis of Text and Pictures -- Introduction -- Literature Review -- Destination Image Theory -- Lake Tourism Theory -- Methodology -- Content Analysis of Text -- Content Analysis of Pictures -- Findings -- Results of Textual Information -- Results of Pictorial Information -- Conclusion and Implications -- References -- How Do Tourists Turn Space into Place? - A Conceptualisation for Sustainable Place Marketing -- Introduction -- Systems and Minds -- Experiencing -- Conclusion and Implications -- Notes -- References.

Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.