Marketing finance : turning marketing strategies into shareholder value / Keith Ward.
Material type:
TextPublication details: Amsterdam : Elsevier/Butterworth- Heinemann, c2004Description: 349p. : illISBN: 9780750657709 (pbk)Subject(s): Marketing -- Management | Marketing -- Costs | Marketing -- Cost effectiveness
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| HF 5415.13 WAR Marketing finance : | HF 5415.13 WAR Marketing finance : | HF 5415.13 WAR Marketing finance : | HF 5415.13 WAR Marketing finance : | HF 5415.13 WIL Strategic marketing management : | HF 5415.13 WIL Strategic marketing management : | HF 5415.13 WIL Strategic marketing management : |
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