Marketing finance : turning marketing strategies into shareholder value / Keith Ward.

By: Ward, KeithMaterial type: TextTextPublication details: Amsterdam : Elsevier/Butterworth- Heinemann, c2004Description: 349p. : illISBN: 9780750657709 (pbk)Subject(s): Marketing -- Management | Marketing -- Costs | Marketing -- Cost effectiveness
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Item type Current library Call number Copy number Status Date due Barcode Course reserves
Books Books Main Library
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Books Books Main Library
Open shelves collection 		HF 5415.13 WAR (Browse shelf (Opens below)) c.2 Available BK0031414

Communication

Books Books Main Library
Open shelves collection 		HF 5415.13 WAR (Browse shelf (Opens below)) c. 3 Available BK0031384
Books Books Main Library
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Books Books Main Library
Open shelves collection 		HF 5415.13 WAR (Browse shelf (Opens below)) c. 5 Available BK0031450

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