Financial services marketing : an international guide to principles and practice / Christine T. Ennew and Nigel Waite.
Material type:
TextPublication details: Amsterdam : Elsevier, c2007Description: 400p. : illISBN: 0750669977 (pbk) :Subject(s): Financial services industry -- Marketing | Bank marketing | Marketing | Information technology
| Item type | Current library | Call number | Status | Date due | Barcode |
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Reserve Books
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Main Library Reserve collection. | HG 173 ENN (Browse shelf (Opens below)) | Available | BK0015604 |
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| HF 5415.123 FIL Marketing communications : | HF 5415.5 PEP Managing customer relationships / | HF 5718 TAY Communication for business : | HG 173 ENN Financial services marketing : | HG 173 ENN Financial services marketing : | HG 173 HAR Financial services marketing / | HG 181 EHR The financial services marketing handbook : |
Includes bibliography.
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