Financial services marketing : an international guide to principles and practice / Christine T. Ennew and Nigel Waite.

By: Ennew, Christine TMaterial type: TextTextPublication details: Amsterdam : Elsevier, c2007Description: 400p. : illISBN: 0750669977 (pbk) :Subject(s): Financial services industry -- Marketing | Bank marketing | Marketing | Information technology
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Item type Current library Call number Status Date due Barcode
Reserve Books Reserve Books Main Library
Reserve collection. 		HG 173 ENN (Browse shelf (Opens below)) Available BK0015604

Includes bibliography.

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