Intro -- The Road to Reinvention: How to Drive Disruption and Accelerate Transformation -- Copyright -- Contents -- Introduction -- Chapter 1: Disrupt or Be Disrupted -- Make the Leap to Reinvention -- Learn the Lessons of the Fall -- Join Reinvention's Rise -- A New Spin on Reinvention -- Fighting Crime with Jewelry: The Reinvention of Social Responsibility -- Avoid the Riskiest Move of All -- Detroit: Catalyst for Change -- Chapter 2: Embrace the Reinvention Ethos -- Eight Principles That Define the Reinvention Ethos -- Principle 1: Let Go of the Past -- Principle 2: Encourage Courage -- Principle 3: Embrace Failure -- Principle 4: Do the Opposite -- Principle 5: Imagine the Possibilities -- Principle 6: Put Yourself Out of Business -- Principle 7: Reject Limits -- Principle 8: Aim Beyond -- Put It All Together -- Detroit: Catalyst for Change -- Chapter 3: Cannibalize Your Own Product -- See with Your Customer's Eye -- Launch a New Version -- Refocus to Reinvent -- Bet Your Assets -- Find the 10X Factor -- Detroit: Catalyst for Change -- Chapter 4: Retool Your Operations -- Clear Away Cannonballs -- Reinvent Your Market's Model -- Innovate Your Operation -- Never Let Processes Grow Stale -- Detroit: Catalyst for Change -- Chapter 5: Create Vivid Experiences -- The Five Senses Test -- Make Wishes Come True -- Avoid the Curse of Inconsistency -- Get Inspired: From Geeks to Dolls -- Make 'Em Feel-and Buy! -- Detroit: Catalyst for Change -- Chapter 6: Tell a Memorable Story -- Reinvent Your Story's Purpose -- Reinvent Your Communication -- Manage Expectations -- Be a Firebrand -- Detroit: Catalyst for Change -- Chapter 7: Overhaul Your Culture -- Hit the Cultural Reset Button -- Learn the Six Rules of Creative Cultures -- Fuel Passion -- Hunt and Kill Assumptions -- Never Stand Still -- Embrace Oddball Ideas -- Stick It to the Man -- Fight to Win.

Change the Guard -- Follow the Power of Rituals -- Daily Huddle -- Innovation Days -- The Lineup -- Acknowledging Family -- Lead Without Title -- Detroit: Catalyst for Change -- Chapter 8: Reimagine Your Customer -- Accept the Death of One Size Fits All -- Adam or Eve? -- Forever Young? -- From Coast to Coast -- An Apple a Day -- Choose Your Coffee Table and Your Magazine -- Disrupt Distribution -- Discover New Routes -- Reach Up -- Reach Down -- Plug into Other Industries -- Hold the Postage -- Add the Postage -- Innovate Now, Before It's Too Late -- Detroit: Catalyst for Change -- Chapter 9: Transform Your Career -- Create Plan Z -- Draw Up Your Personal Reinvention Plan -- Explore the Many Flavors of Reinvention -- The Miles Davis -- The Butterfly -- The Bill Gates -- The Curve Jump -- The Passion Leap -- The Adventure -- Face Down Inevitable Obstacles -- Detroit: Catalyst for Change -- Chapter 10: Forge Your Legacy -- Choose: Giver or Taker? -- Be → Do → Have -- Decide How You Want to Be Remembered -- Expand Your Scorecard -- Empathy -- Compassion -- Courage -- Positivity -- Discipline -- Creativity -- Grit -- Trouncing Your Obstacles -- Never Embolden the Naysayers -- Learn from Setbacks -- Tackle Your Temptations -- Detroit: Catalyst for Change -- Conclusion -- Notes -- Acknowledgments -- About the Author -- Index.

Companies, communities, and individuals fall for many reasons, but one of the most common-and easily avoidable-is the failure to reinvent. When people and organizations rest on prior successes rather than driving purposeful transformation, they discover too late that they have lost their market position altogether to competitors and external forces. The most successful companies, brands, and individuals make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination, and The Road to Reinvention lays out a systematic approach for continually challenging and reinventing yourself and your business. Venture capitalist and serial entrepreneur Josh Linkner identifies six elements in any business that are ripe for reinvention and shares examples, methods, and step-by-step techniques for creating deliberate, productive disruption. Throughout The Road to Reinvention, Linkner also explores the history-the great rise, unprecedented fall, and now rebirth-of his beloved hometown, Detroit. First rising to greatness as the result of breathtaking innovation, Detroit had generations of booming growth before succumbing to apathy, atrophy, and finally bankruptcy. Now, the city is rising from the ashes and driving sustainable success through an intense focus on reinvention. Linkner brings an insider's view of this incredible story of grit, determination, and creativity, sharing his perspective on Detroit's successes and setbacks as a profound example of large-scale organizational and personal transformation. Change is inevitable. You need to decide: Will you drive that change, or be driven away by it? Will you disrupt or be disrupted? By choosing to deliberately reimagine your own status quo, you can secure a strong future for both your company and your career.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.