Developing Successful Marketing Strategies.

By: Randazzo, Gary WMaterial type: TextTextPublisher: New York : Business Expert Press, 2014Copyright date: ©2014Description: 1 online resource (168 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781606499610Subject(s): Marketing -- Management | product | promotion | situation analysis | strategy | tactics | workforceGenre/Form: Electronic books.Additional physical formats: Print version:: Developing Successful Marketing StrategiesDDC classification: 658.8 LOC classification: HF5415.13 -- .R253 2014Online resources: Click to View
Contents:
Cover -- Contents -- Part I: Situation Analysis -- Chapter 1: Industry and Market -- Chapter 2: Legal and Technological Changes -- Chapter 3: Defining the Target Market Approach -- Chapter 4: Customer Jobs to Be Done -- Chapter 5: Customer Segmentation -- Chapter 6: Challenges Faced -- Part II: Vision and Mission Drive Strategy, Then Tactics -- Chapter 7: The Vision Driven Strategy -- Chapter 8: Product -- Chapter 9: Promotion -- Chapter 10: Pricing -- Chapter 11: Place -- PART III: Implementation -- Chapter 12: A Process for Execution Management -- Chapter 13: Organizational Structure -- Chapter 14: Workforce -- Chapter 15: Financial Structure and Controls -- Chapter 16: Putting It All Together -- Conclusion -- References -- Index -- Ad Page -- Cover.
Summary: What's your organization's marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
No physical items for this record

Cover -- Contents -- Part I: Situation Analysis -- Chapter 1: Industry and Market -- Chapter 2: Legal and Technological Changes -- Chapter 3: Defining the Target Market Approach -- Chapter 4: Customer Jobs to Be Done -- Chapter 5: Customer Segmentation -- Chapter 6: Challenges Faced -- Part II: Vision and Mission Drive Strategy, Then Tactics -- Chapter 7: The Vision Driven Strategy -- Chapter 8: Product -- Chapter 9: Promotion -- Chapter 10: Pricing -- Chapter 11: Place -- PART III: Implementation -- Chapter 12: A Process for Execution Management -- Chapter 13: Organizational Structure -- Chapter 14: Workforce -- Chapter 15: Financial Structure and Controls -- Chapter 16: Putting It All Together -- Conclusion -- References -- Index -- Ad Page -- Cover.

What's your organization's marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

There are no comments on this title.

to post a comment.

Powered by Koha