Marketing Trends for Organic Food in the 21st Century.

By: Baourakis, GeorgeMaterial type: TextTextSeries: Series on Computers and Operations Research SerPublisher: Singapore : World Scientific Publishing Co Pte Ltd, 2004Copyright date: ©2004Description: 1 online resource (363 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9789812796622Subject(s): Natural foods -- Marketing | Natural foods industryGenre/Form: Electronic books.Additional physical formats: Print version:: Marketing Trends for Organic Food in the 21st CenturyDDC classification: 338.17641302 LOC classification: HD9000.5.M355 2004Online resources: Click to View
Contents:
Intro -- CONTENTS -- Preface -- Market Outlooks -- Producers' Attitude -- Consumer Behaviour -- Distribution Networks -- Potential Marketing -- The Marketing Mix -- Challenges -- Outline of the Book -- The Market for Organic Products -- Predicting Developments in Organic EU Markets - Are the Competitive Patterns in the Danish Case Useful? -- 1 Organics in Denmark from 1987 to 2002 -- 2 Understanding the Market(s) -- 3 Implications of the Danish Experience for Other Organic Markets in the EU -- The Market and Welfare Effects of the New National Organic Program -- 1 Introduction -- 2 Market Conditions -- 3 Consumption Decisions and Welfare Prior to the Introduction of the NOP -- 4 Consumption Decisions and Welfare under the NOP -- 5 Concluding Remarks -- Demand for Organically Produced Fruits and Vegetables in Northern Greece -- 1 Introduction -- 2 Theoretical Background -- 3 Methodology -- 4 Results -- 5 Summary and Conclusions -- Trends in the Marketing of Organic Grains and Oilseeds in the U.S. -- 1 Introduction -- 2 Organic and Conventional Grain and Oilseed Markets in the US -- 3 Modeling the Interaction of Organic and Conventional Markets -- 4 Marketing Margins and Price Premium of Organic Products -- 5 Final Remarks -- Current State of the Art of Legislaton and Marketing Trends of Organic Foods Worldwide -- 1 The Emergence of a New Kind of Farming: Different Approaches -- 2 Legislation and Labelling -- 3 Brief Reports on Organic Demand in International Markets -- 4 Consumer Behaviour Towards Organic Food -- 5 Conclusions -- Supply Chain of Organic Food and Quality Products -- Marketing Orientation and Its Consequence for the Food Chain -- 1 Introduction -- 2 Customer Segmentation -- 3 Chain Systems -- 4 Change of Quality Perception -- 5 Conclusion -- Marketing and Distribution of Quality Products: A Dutch Example -- 1 Introduction.
2 Recent Developments in Dutch Agriculture -- 3 Theoretical Aspects -- 4 Dutch Examples -- 5 Conclusions -- Market Success of Premium Product Innovation: Empirical Evidence from the German Food Sector -- 1 Introduction -- 2 Literature Survey -- 3 Data and Empirical Evidence -- 4 Summary -- Marketing Trends in the UK Organic Sector: Perspectives on Marketing Products from the Second Year of Conversion -- 1 Introduction -- 2 Methods -- 3 The Structure of Organic Agrifood Marketing -- 4 Conclusions -- The Competitive Impacts of Organic Private Labels in General Food Retailing -- 1 Introduction -- 2 Trends of Organic Products and Private Labels in Food Retailing -- 3 Competitive Impacts of Private-Label Organic Products -- 4 Discussion -- Measuring Corporate Social Responsibility in a Business to Society Context -- 1 Introduction -- 2 Measuring (Service) Quality -- 3 A Model of the Quality Delivery Process in the BBCS-Context -- 4 Conclusions and Directions for Further Research -- Organic Food Marketing Trends -- Consumer Perception and Marketing of Origin and Organic Labelled Food Products in Europe -- 1 Introduction -- 2 Food Labels in Europe -- 3 Consumers' Purchasing Behaviour for Organic and Origin-Labelled Food Products -- 4 Conclusion -- Factors Influencing Consumption of Organic Food -- 1 Introduction -- 2 Methods -- 3 Results -- 4 Discussion -- Organic Food Consumers - The Irish Case -- 1 Introduction -- 2 Organic Food Production in Ireland -- 3 The Organic Food Market in Ireland -- 4 Consumer Behaviour in the Irish Organic Food Market -- 5 The Irish Organic Food Market - Future Prospects -- 6 Conclusions -- Do Consumers Care About Where They Buy Organic Products? A Means-End Sudy with Evidence from Italian Data -- 1 Introduction -- 2 Methodology -- 3 Results -- 4 Discussion -- Consumer's Attitude Regarding Organic Products -- 1 Introduction.
2 Present Situation of the Spanish Organic Sector -- 3 Consumer Analysis -- 4 Conclusions and Recommendations -- From Field to Table? The Marketing of Organic Products in Norway -- 1 Introduction -- 2 Background -- 3 The Marketing of Organic Food -- 4 Organics in the Supply Chain - Interests and Strategies -- 5 Future Development -- 6 Conclusion -- Testing and Validating the LOV Scale of Values in an Organic-Food-Purchase- Context -- 1 Introduction -- 2 Literature Review -- 3 Methodology Sample and Measurement -- 4 Analysis -- 5 Discussion -- Marketing Trends for Organic Food in Portugal -- 1 Introduction -- 2 Methods -- 3 Results -- 4 Conclusions -- Appendix I List of Questions -- Appendix II List of Interviewees -- An Ordered Probit Model for the Analysis of Overall Customer Satisfaction (OCS) Regarding Organic-Food Consumption -- 1 Introduction -- 2 Survey Structure -- 3 Analysis of the Determinants of Overall Customer Satisfaction -- 4 Analysis Results and Discussion -- 5 Concluding Remarks -- 6 Acknowledgement -- AUTHOR INDEX.
Summary: The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future. Contents: The Market for Organic Products: Predicting Developments in Organic EU Markets - Are the Competitive Patterns in the Danish Case Useful? (J Vestergaard & M S Linneberg); Trends in the Marketing of Organic Grains and Oilseeds in the US (C L Revoredo); Supply Chain of Organic Food and Quality Products: Marketing Orientation and Its Consequence for the Food Chain (J Hanf & R Kühl); Marketing and Distribution of Quality Products: A Dutch Example (G M L Tacken & J J de Vlieger); Market Success of Premium Product Innovation: Empirical Evidence from the German Food Sector (K T McNamara et al.); Marketing Trends in the UK Organic Sector: Perspectives on Marketing Products from the Second Year of Conversion (G C Holt et al.); Organic Food Marketing Trends: Consumer Perception and Marketing of Origin and Organic Labelled Food Products in Europe (G Giraud); Organic Food Consumers - The Irish Case (S O'Reilly et al.); Do Consumers Care About Where They Buy Organic Products? A Means-End Study with Evidence from Italian Data (S Naspetti & R Zanoli); Testing and Validating the LOV Scale of Values in an Organic-Food-Purchase-Context (G M Chryssochoidis); and other papers. Readership: Business managementSummary: researchers, entrepreneurs and marketers.
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Intro -- CONTENTS -- Preface -- Market Outlooks -- Producers' Attitude -- Consumer Behaviour -- Distribution Networks -- Potential Marketing -- The Marketing Mix -- Challenges -- Outline of the Book -- The Market for Organic Products -- Predicting Developments in Organic EU Markets - Are the Competitive Patterns in the Danish Case Useful? -- 1 Organics in Denmark from 1987 to 2002 -- 2 Understanding the Market(s) -- 3 Implications of the Danish Experience for Other Organic Markets in the EU -- The Market and Welfare Effects of the New National Organic Program -- 1 Introduction -- 2 Market Conditions -- 3 Consumption Decisions and Welfare Prior to the Introduction of the NOP -- 4 Consumption Decisions and Welfare under the NOP -- 5 Concluding Remarks -- Demand for Organically Produced Fruits and Vegetables in Northern Greece -- 1 Introduction -- 2 Theoretical Background -- 3 Methodology -- 4 Results -- 5 Summary and Conclusions -- Trends in the Marketing of Organic Grains and Oilseeds in the U.S. -- 1 Introduction -- 2 Organic and Conventional Grain and Oilseed Markets in the US -- 3 Modeling the Interaction of Organic and Conventional Markets -- 4 Marketing Margins and Price Premium of Organic Products -- 5 Final Remarks -- Current State of the Art of Legislaton and Marketing Trends of Organic Foods Worldwide -- 1 The Emergence of a New Kind of Farming: Different Approaches -- 2 Legislation and Labelling -- 3 Brief Reports on Organic Demand in International Markets -- 4 Consumer Behaviour Towards Organic Food -- 5 Conclusions -- Supply Chain of Organic Food and Quality Products -- Marketing Orientation and Its Consequence for the Food Chain -- 1 Introduction -- 2 Customer Segmentation -- 3 Chain Systems -- 4 Change of Quality Perception -- 5 Conclusion -- Marketing and Distribution of Quality Products: A Dutch Example -- 1 Introduction.

2 Recent Developments in Dutch Agriculture -- 3 Theoretical Aspects -- 4 Dutch Examples -- 5 Conclusions -- Market Success of Premium Product Innovation: Empirical Evidence from the German Food Sector -- 1 Introduction -- 2 Literature Survey -- 3 Data and Empirical Evidence -- 4 Summary -- Marketing Trends in the UK Organic Sector: Perspectives on Marketing Products from the Second Year of Conversion -- 1 Introduction -- 2 Methods -- 3 The Structure of Organic Agrifood Marketing -- 4 Conclusions -- The Competitive Impacts of Organic Private Labels in General Food Retailing -- 1 Introduction -- 2 Trends of Organic Products and Private Labels in Food Retailing -- 3 Competitive Impacts of Private-Label Organic Products -- 4 Discussion -- Measuring Corporate Social Responsibility in a Business to Society Context -- 1 Introduction -- 2 Measuring (Service) Quality -- 3 A Model of the Quality Delivery Process in the BBCS-Context -- 4 Conclusions and Directions for Further Research -- Organic Food Marketing Trends -- Consumer Perception and Marketing of Origin and Organic Labelled Food Products in Europe -- 1 Introduction -- 2 Food Labels in Europe -- 3 Consumers' Purchasing Behaviour for Organic and Origin-Labelled Food Products -- 4 Conclusion -- Factors Influencing Consumption of Organic Food -- 1 Introduction -- 2 Methods -- 3 Results -- 4 Discussion -- Organic Food Consumers - The Irish Case -- 1 Introduction -- 2 Organic Food Production in Ireland -- 3 The Organic Food Market in Ireland -- 4 Consumer Behaviour in the Irish Organic Food Market -- 5 The Irish Organic Food Market - Future Prospects -- 6 Conclusions -- Do Consumers Care About Where They Buy Organic Products? A Means-End Sudy with Evidence from Italian Data -- 1 Introduction -- 2 Methodology -- 3 Results -- 4 Discussion -- Consumer's Attitude Regarding Organic Products -- 1 Introduction.

2 Present Situation of the Spanish Organic Sector -- 3 Consumer Analysis -- 4 Conclusions and Recommendations -- From Field to Table? The Marketing of Organic Products in Norway -- 1 Introduction -- 2 Background -- 3 The Marketing of Organic Food -- 4 Organics in the Supply Chain - Interests and Strategies -- 5 Future Development -- 6 Conclusion -- Testing and Validating the LOV Scale of Values in an Organic-Food-Purchase- Context -- 1 Introduction -- 2 Literature Review -- 3 Methodology Sample and Measurement -- 4 Analysis -- 5 Discussion -- Marketing Trends for Organic Food in Portugal -- 1 Introduction -- 2 Methods -- 3 Results -- 4 Conclusions -- Appendix I List of Questions -- Appendix II List of Interviewees -- An Ordered Probit Model for the Analysis of Overall Customer Satisfaction (OCS) Regarding Organic-Food Consumption -- 1 Introduction -- 2 Survey Structure -- 3 Analysis of the Determinants of Overall Customer Satisfaction -- 4 Analysis Results and Discussion -- 5 Concluding Remarks -- 6 Acknowledgement -- AUTHOR INDEX.

The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future. Contents: The Market for Organic Products: Predicting Developments in Organic EU Markets - Are the Competitive Patterns in the Danish Case Useful? (J Vestergaard & M S Linneberg); Trends in the Marketing of Organic Grains and Oilseeds in the US (C L Revoredo); Supply Chain of Organic Food and Quality Products: Marketing Orientation and Its Consequence for the Food Chain (J Hanf & R Kühl); Marketing and Distribution of Quality Products: A Dutch Example (G M L Tacken & J J de Vlieger); Market Success of Premium Product Innovation: Empirical Evidence from the German Food Sector (K T McNamara et al.); Marketing Trends in the UK Organic Sector: Perspectives on Marketing Products from the Second Year of Conversion (G C Holt et al.); Organic Food Marketing Trends: Consumer Perception and Marketing of Origin and Organic Labelled Food Products in Europe (G Giraud); Organic Food Consumers - The Irish Case (S O'Reilly et al.); Do Consumers Care About Where They Buy Organic Products? A Means-End Study with Evidence from Italian Data (S Naspetti & R Zanoli); Testing and Validating the LOV Scale of Values in an Organic-Food-Purchase-Context (G M Chryssochoidis); and other papers. Readership: Business management

researchers, entrepreneurs and marketers.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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