Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan.
Material type:
TextPublication details: Oxford : Elsevier/ Butterworth-Heinemann, 2005Edition: 3rd. edDescription: 867p. : illISBN: 0750659386 (pbk)Subject(s): Marketing -- Management
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Main Library Open shelves collection | HF 5415.13 WIL (Browse shelf (Opens below)) | Available | BK0018259 | |
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Main Library Open shelves collection | HF 5415.13 WIL (Browse shelf (Opens below)) | Available | BK0000124 |
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| HF 5415.13 WIL Strategic marketing management : | HF 5415.13 WIL Strategic marketing management : | HF 5415.13 WIL Strategic marketing management : | HF 5415.13 WIL Strategic marketing management : | HF 5415.13 WOO Essential guide to marketing planning / | HF 5415.135 CRA Strategic marketing / | HF 5415.135 CRA Strategic marketing / |
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