Intro -- The Bloomberg Way: A Guide for Reporters and Editors -- Copyright -- Contents -- Introduction -- Acknowledgments -- Chapter 1: The Bloomberg Way -- Guiding Principles -- Ethical Standards -- Chapter 2: The Five Fs -- Chapter 3: The Four-Paragraph Lead -- Headlines -- Leads -- Size and Scope -- Reinforcing the Lead -- Quotations -- Details -- Nut Paragraphs -- To Be Sure -- Chapter 4: Show, Don't Tell -- Characterizations -- Assertions -- Anecdotes -- Chapter 5: Writing Well Matters -- Precision and Brevity -- Jargon -- Clichés -- Word Echoes -- Tense and Voice -- Concise Writing -- Chapter 6: Preparation -- How to Prepare -- Source Development -- Curtain-Raisers -- Templates -- Chapter 7: Headlines -- Improving Headlines -- Headline Style -- Grammar and Punctuation -- Stand-Alone Headlines -- Story Subheads -- Avoiding Headline Errors -- Chapter 8: Covering News -- Breaking News -- News Releases -- Attribution -- Anonymous Sources -- Corrections -- Sending Corrections -- Rumor and Speculation -- Media Summaries -- Story Mechanics -- Complete Coverage -- Chapter 9: People -- Interviewing -- Obituaries -- Chapter 10: Enterprise -- Idea to Story -- Preparing a Pitch -- Types of Enterprise -- Reporting -- A Model of Reporting -- Writing the Story -- Chapter 11: Ethics -- Working for Bloomberg -- Covering Bloomberg -- Fairness -- Public Responsibilities -- Endorsements and Paying Our Way -- Plagiarism -- Access -- Transparency -- Accuracy -- Contests -- Conduct -- Libel -- Red Flags -- Avoiding a Libel Claim -- Chapter 12: How We Work -- Reporters -- Interviewing -- Accuracy -- Editors -- Editing Checklist -- Bloomberg First Word -- Going Online -- Chapter 13: The Data Advantage -- More News-Inspired Functions -- Functions for Markets -- Functions for Stocks -- Functions for Bonds -- Functions for Currencies -- Functions for Commodities.

Functions for Companies -- Functions for Economies -- Functions for Government -- Chapter 14: Five Easy Pieces -- Chapter 15: Markets -- How to Cover Markets -- Four Pillars of Market Reporting -- Writing Market Leads -- Keeping Stories Fresh -- Technical Analysis -- Markets Enterprise -- Stocks -- Themes for Stocks -- Bonds -- Government Bonds -- Themes for Government Bonds -- Corporate Bonds -- Themes for Corporate Bonds -- Swaps -- Money Markets -- Currencies -- Covering Currency Markets -- Themes for Currencies -- Commodities -- Themes for Commodities -- Chapter 16: Companies -- Market Perspective -- Debt -- Earnings -- Mergers and Acquisitions -- Valuation -- Value Comparisons -- Financing -- Initial Public Offerings -- Bond Sales -- Repurchases and Dividends -- Company Exclusives -- Chapter 17: Economies -- Covering Economies -- Economy Enterprise -- Chapter 18: Government -- Follow the Money -- Financing Government -- Opinion Polls -- Government Exclusives -- Chapter 19: Grammar -- Agreement of Subject and Verb -- Commas -- Hyphens -- Only -- Which and That -- Has and Have -- Who and Whom -- Chapter 20: Words and Terms.

The ultimate guide to financial reporting, from the Editor-in-Chief of Bloomberg News The Bloomberg Way: A Guide for Reporters and Editors is the ultimate handbook for business and financial reporting. A compilation of more than two decades worth of wisdom and experience from one of the world's largest news organizations, the book contains the information and guidance reporters, editors, and students need to be first, fastest, and factual. Bloomberg News Editor-in-Chief Matthew Winkler guides readers through the entire reporting process, relating best practices and warning against common mistakes. More than ever before, accurate reporting is crucial, as increasing numbers of people and institutions are affected by what happens on Wall Street, and information can move global markets. The Bloomberg Way: A Guide for Reporters and Editors details both the preparation and production aspects that produce great news, and provides an inside look at the methods used by an elite financial reporting institution. The book goes well beyond "Journalism 101" to provide guidance specific to business and financial reporting, empowering reporters and editors to develop their own methods within the guidelines of solid, ethical reporting. Topics include: Style, voice, jargon, and why good writing matters Stocks, bonds, currencies, and covering markets Debt, earnings, M&A, and reporting on companies Government financing, opinion polls, and following the money The book also provides guidance on taking an idea from pitch to publication, and includes extensive information on public responsibility, libel, transparency, and other ethical issues. Between the 24-hour news cycle and the current economic climate, financial reporters need to break news accurately and informatively. The Thirteenth Edition of The Bloomberg Way: A Guide for Reporters and Editors is the definitive

guide to reporting and editing the story of money and finance.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.