Rethinking marketing. : towards critical accountings. / edited by Douglas Brownlie...[et al].
Material type:
TextPublication details: London : Sage, 1999Description: 273pISBN: 0803974906 (hbk)Subject(s): Marketing | Consumer behaviour
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Main Library Open shelves collection | HF 5415 RET (Browse shelf (Opens below)) | Available | BK0005161 |
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| HF 5415 PRI Foundations of marketing / | HF 5415 PRI Foundations of marketing / | HF 5415 RAN Marketing strategies. : | HF 5415 RET Rethinking marketing. : | HF 5415 STR Strategic marketing : | HF 5415 STR Strategic marketing : | HF 5415 SWI Marketing : |
Includes bibliographies.
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