Marketing communications : contexts, contents and strategies / Chris Fill.

By: Fill, ChrisMaterial type: TextTextPublication details: Harlow : Prentice Hall, 1999Edition: 2nd. edDescription: 656p. : illISBN: 0130102296 (pbk)Subject(s): Communication in marketing | Sales promotion | Marketing channels
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HF 5415.123 FIL (Browse shelf (Opens below)) Available BK0018335

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