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The Law of Reputation and Brands in the Asia Pacific. (Record no. 94216)

000 -LEADER
fixed length control field	08150nam a22005533i 4500
001 - CONTROL NUMBER
control field	EBC866834
003 - CONTROL NUMBER IDENTIFIER
control field	MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20181121162505.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field	m o d \|
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field	cr cnu\|\|\|\|\|\|\|\|
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	181113s2012 xx o \|\|\|\|0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781139340304
--	(electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN	9781107017726
035 ## - SYSTEM CONTROL NUMBER
System control number	(MiAaPQ)EBC866834
035 ## - SYSTEM CONTROL NUMBER
System control number	(Au-PeEL)EBL866834
035 ## - SYSTEM CONTROL NUMBER
System control number	(CaPaEBR)ebr10558190
035 ## - SYSTEM CONTROL NUMBER
System control number	(CaONFJC)MIL357207
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)792684363
040 ## - CATALOGING SOURCE
Original cataloging agency	MiAaPQ
Language of cataloging	eng
Description conventions	rda
--	pn
Transcribing agency	MiAaPQ
Modifying agency	MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	K1559 .L39 2012
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	346.1823048
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kenyon, Andrew T.
245 14 - TITLE STATEMENT
Title	The Law of Reputation and Brands in the Asia Pacific.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Cambridge :
Name of publisher, distributor, etc	Cambridge University Press,
Date of publication, distribution, etc	2012.
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc	©2012.
300 ## - PHYSICAL DESCRIPTION
Extent	1 online resource (300 pages)
336 ## - CONTENT TYPE
Content type term	text
Content type code	txt
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	computer
Media type code	c
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	online resource
Carrier type code	cr
Source	rdacarrier
490 1# - SERIES STATEMENT
Series statement	Cambridge Intellectual Property and Information Law ;
Volume number/sequential designation	v.16
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Cover -- The Law of Reputation and Brands in the Asia Pacific -- Series -- Title -- Copyright -- Contents -- Notes on the contributors -- Foreword -- Editors' preface -- Part I: Trade marks and brands -- 1: What is the value of a brand to a firm? -- I. Overview -- II. Brands and reputation, a marketing perspective -- III. Brands and reputation, strategic management -- Brands and internal strategic alignment -- Brands and strategic signalling -- Brands and partners' strategies -- IV. Brands and reputation: a legal perspective -- The function protected by trade mark registration -- TRIPS and the extent of protection granted to registered trade marks -- Extended protection for well-known trade marks -- V. Concluding remarks -- 2: The social benefits and costs of trade marks and brands -- I. Introduction -- II. Law and economics of trade marks and brands -- III. Economic evidence on the social value of trade marks and brands -- IV. Evidence from contested cases -- Case 1: Coca-Cola's claim over 'World Famous in New Zealand' -- Case 2: The US-Australian Ugh boots dispute -- Case 3: The Cadbury 'purple' debate in Australia -- Case 4: McDonald's versus MacTea in Singapore -- Case 5: McDonald's versus 'McCurry' in Malaysia -- V. Future research and policy -- Key research need - improving public knowledge about trade mark enforcement -- Key policy issue - identifying and addressing anti-competitive usage of brands -- Self help - actions by firms themselves -- Part II: Personal reputation -- 3: Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region -- I. Introduction -- II. Right of publicity, passing off and defamation -- (a) Right of publicity -- (b) Passing off -- (c) Defamation -- III. Cultural studies - deriving key insights -- (a) The celebrity as defined by widespread public identification.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note	(b) The celebrity as a cultural sign -- (c) Interim observations - the celebrity brand -- IV. The celebrity brand and passing off: a cultural-legal approach -- (a) Goodwill and well-knownness of the contemporary celebrity -- (b) Misrepresentation and affective transfer -- V. Conclusions -- 4: No personality rights for pop stars in Hong Kong? -- The right of publicity and its American origins -- Limited personality rights in Hong Kong -- Fertile conditions for developing strong personality rights -- Failure to provide strong personality rights -- The future of personality rights in Hong Kong -- Conclusion -- 5: Fashioning personality rights in Australia -- Introduction -- Reformist legislation -- Common law 'incrementalism' -- Part III: Brands and personality -- 6: Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore: Divergence and a cultural exploration -- I. Introduction -- II. Protecting reputation in trade mark law: the dilution debate -- (a) Malaysia -- (b) Singapore -- III. Protecting reputation in copyright law: the moral rights debate -- (a) Singapore -- (b) Malaysia -- IV. The perspectives of Islam and Confucianism on dilution and moral rights -- 7: Reproduction rights in US trade mark law -- I. Introduction -- II. Trade marks and copyrights -- III. The significance of reproduction in trade mark jurisprudence -- (a) Likelihood of confusion -- (b) Dilution -- (c) Establishing secondary meaning -- (d) Merchandising rights and aesthetic functionality -- (e) Limitations on assignments and licensing -- IV. Conclusion -- 8: From magic charms to symbols of wealth: Well-known trade marks in Indonesia -- I. Introduction: trade mark laws in the post-colonial context of developing countries -- II. The emergence of local well-known brands in Indonesia.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note	III. The arrival of foreign well-known marks during the period of the 'New Order' government -- IV. Recognition of well-known trade marks in Indonesian courts and in legislative reforms -- V. Conclusion -- 9: Names as brands: Moral rights and the 'unreasonable' pseudonym in Australia -- I. Introduction -- II. The moral rights system in Australia -- Moral rights and reputation - the legislative scheme -- The trade mark function of a name -- III. Names, pseudo-names and other identifiers - a historical perspective -- Some accepted uses of pseudonymity and anonymity -- The treatment of the pseudonym in copyright law -- Pseudonymity and moral rights -- Negative aspects of the right to a pseudonym, and a legislative solution -- Reasonable in the circumstances? -- Truths and untruths in naming -- IV. Conclusion -- Part IV: Measures -- 10: The use of survey evidence in Australian trade mark and passing off cases -- I. Introduction -- II. Methodology -- III. Descriptive analysis -- IV. Empirical model -- V. Commentary: why so little survey evidence, and so little reliance? -- VI. Policy proposals -- Appendix A - Variable definitions -- 11: The place of expert evidence in unfair competition cases: The Australian experience -- I. Introduction -- II. The role of expert evidence - facts and opinion -- III. Applying the rules in a brand protection case -- The scope and extent of the plaintiff's reputation -- Confusion -- Damage -- IV. Some relevant Australian cases -- Red Bull -- The Cadbury litigation over the use of the colour purple -- V. Some comparisons and closing observations -- Part V: New horizons -- 12: Geographical Indications: Europe's strange chimera or developing countries' champion? -- I. What are GIs? -- II. The Australian wine industry -- III. GIs in Australia -- IV. GIs and developing countries -- V. Conclusions.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note	13: Branding indigenous peoples' traditional knowledge -- I. Introduction -- II. Branding as a positive strategy -- III. Defensive branding -- Safeguarding against third-party uses -- Resorting to trade marks and geographical indications as the best options available -- IV. Conclusion -- Index -- Cambridge Intellectual Property and Information Law.
520 ## - SUMMARY, ETC.
Summary, etc	Considers current pressures to expand legal protection given to reputation and brands in the Asia Pacific region and the associated controversies.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note	Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note	Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Brand name products -- Law and legislation -- Asia.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Brand name products -- Law and legislation -- Pacific Area.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Libel and slander.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Names, Personal -- Law and legislation.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Reputation (Law).
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term	Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Richardson, Megan.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Ng-Loy, Wee Loon.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text	Print version:
Main entry heading	Kenyon, Andrew T.
Title	The Law of Reputation and Brands in the Asia Pacific
Place, publisher, and date of publication	Cambridge : Cambridge University Press,c2012
International Standard Book Number	9781107017726
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element	ProQuest (Firm)
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title	Cambridge Intellectual Property and Information Law
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	<a href="https://ebookcentral.proquest.com/lib/buse-ebooks/detail.action?docID=866834">https://ebookcentral.proquest.com/lib/buse-ebooks/detail.action?docID=866834</a>
Public note	Click to View

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