Normal view MARC view ISBD view

Modernizing Main Street : (Record no. 76148)

000 -LEADER
fixed length control field	03546nam a22004813i 4500
001 - CONTROL NUMBER
control field	EBC557563
003 - CONTROL NUMBER IDENTIFIER
control field	MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20181121154603.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field	m o d \|
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field	cr cnu\|\|\|\|\|\|\|\|
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	181113s2008 xx o \|\|\|\|0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780226218021
--	(electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN	9780226218007
035 ## - SYSTEM CONTROL NUMBER
System control number	(MiAaPQ)EBC557563
035 ## - SYSTEM CONTROL NUMBER
System control number	(Au-PeEL)EBL557563
035 ## - SYSTEM CONTROL NUMBER
System control number	(CaPaEBR)ebr10402606
035 ## - SYSTEM CONTROL NUMBER
System control number	(CaONFJC)MIL267901
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)648759788
040 ## - CATALOGING SOURCE
Original cataloging agency	MiAaPQ
Language of cataloging	eng
Description conventions	rda
--	pn
Transcribing agency	MiAaPQ
Modifying agency	MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	NA6225
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	725/.2097309043
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Esperdy, Gabrielle.
245 10 - TITLE STATEMENT
Title	Modernizing Main Street :
Remainder of title	Architecture and Consumer Culture in the New Deal.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Chicago :
Name of publisher, distributor, etc	University of Chicago Press,
Date of publication, distribution, etc	2008.
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc	©2008.
300 ## - PHYSICAL DESCRIPTION
Extent	1 online resource (318 pages)
336 ## - CONTENT TYPE
Content type term	text
Content type code	txt
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	computer
Media type code	c
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	online resource
Carrier type code	cr
Source	rdacarrier
490 1# - SERIES STATEMENT
Series statement	Center for American Places - Center Books on American Places
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Intro -- Contents -- Acknowledgments -- Introduction -- 1 Main Street, U.S.A. -- 2 The New Deal on Main Street -- 3 Marketing Modernization -- 4 The Architecture of Consumption -- 5 Modernism on Main Street -- 6 Conclusion: A Main Street Modernized -- A Note on Sources -- Notes -- Index.
520 ## - SUMMARY, ETC.
Summary, etc	An important part of the New Deal, the Modernization Credit Plan helped transform urban business districts and small-town commercial strips across 1930s America, but it has since been almost completely forgotten. In Modernizing Main Street, Gabrielle Esperdy uncovers the cultural history of the hundreds of thousands of modernized storefronts that resulted from the little-known federal provision that made billions of dollars available to shop owners who wanted to update their facades. Esperdy argues that these updated storefronts served a range of complex purposes, such as stimulating public consumption, extending the New Deal's influence, reviving a stagnant construction industry, and introducing European modernist design to the everyday landscape. She goes on to show that these diverse roles are inseparable, woven together not only by the crisis of the Depression, but also by the pressures of bourgeoning consumerism. As the decade's two major cultural forces, Esperdy concludes, consumerism and the Depression transformed the storefront from a seemingly insignificant element of the built environment into a potent site for the physical and rhetorical staging of recovery and progress.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note	Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note	Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Commercial buildings -- United States -- History -- 20th century.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Consumption (Economics) -- United States -- History -- 20th century.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	New Deal, 1933-1939.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Storefronts -- United States -- History -- 20th century.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term	Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text	Print version:
Main entry heading	Esperdy, Gabrielle
Title	Modernizing Main Street : Architecture and Consumer Culture in the New Deal
Place, publisher, and date of publication	Chicago : University of Chicago Press,c2008
International Standard Book Number	9780226218007
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element	ProQuest (Firm)
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title	Center for American Places - Center Books on American Places
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	<a href="https://ebookcentral.proquest.com/lib/buse-ebooks/detail.action?docID=557563">https://ebookcentral.proquest.com/lib/buse-ebooks/detail.action?docID=557563</a>
Public note	Click to View

No items available.