Marketing management / (Record no. 19773)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00650cam a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000011126 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180822092722.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s xx 000 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 (paperback) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 0000004419 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 9394 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th. Edition |
| 264 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida, India |
| Name of publisher, distributor, etc | Pearson Education, |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 756 pages |
| Other physical details | illustrations |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 621 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 9 (RLIN) | 16968 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 071004 |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | 5415 |
| Item part | KOT |
| Call number prefix | HF |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Open shelves collection | 08/15/2018 | 2018/1171 | 3 | HF 5415.13 KOT | BK0043837 | 06/19/2020 | 06/12/2020 | 08/15/2018 | Books |