Marketing : (Record no. 13324)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00644cam a22002292 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000015521 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151102151908.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100426e xxa b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8129700123 (pbk) |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary. |
| 9 (RLIN) | 16968 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc | Gary Armstrong, Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Pearson Education, |
| Date of publication, distribution, etc | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 124p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes CD-ROM. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 621 |
| 700 12 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 9394 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 100426 |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | 5415 |
| Item part | ARM |
| Call number prefix | HF |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Open shelves collection | 08/25/2015 | 2010/138 | HF 5415 ARM | BK0018458 | 08/25/2015 | 08/25/2015 | Books |