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Kozinets, Robert V.

Netnography : doing ethnographic research online / by Robert V. Kozinets. by Robert V. Kozinets. - Los Angeles, CA : Sage, 2010. - 221 p.

Includes bibliography.

ISBN: 9781848606456 (pbk)

Subjects--Topical Terms:
Ethnology--research--computer network resources.

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