Doyle, Peter.
Marketing management and strategy. / Peter Doyle. Peter Doyle. - 3rd. ed. - Harlow, England : Financial Times/Prentice Hall, 2002. - 446p. : ill.
Includes bibliographies.
0273651501 (pbk)
Marketing.
Marketing--Management.
Marketing management and strategy. / Peter Doyle. Peter Doyle. - 3rd. ed. - Harlow, England : Financial Times/Prentice Hall, 2002. - 446p. : ill.
Includes bibliographies.
0273651501 (pbk)
Marketing.
Marketing--Management.