Gummesson, Evert, 1936-.
Total relationship marketing / Evert Gummesson. Evert Gummesson. - 3rd ed. - London : Routledge, 2012. - 376 p. : ill.
Includes bibliographies.
9780750686334 (pbk)
Relationship marketing.
Marketing--Management.
Total relationship marketing / Evert Gummesson. Evert Gummesson. - 3rd ed. - London : Routledge, 2012. - 376 p. : ill.
Includes bibliographies.
9780750686334 (pbk)
Relationship marketing.
Marketing--Management.