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Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. Philip Kotler, Gary Armstrong. - 14th ed. - Boston : Pearson, c2013. - 1v. (various pagings) : ill ;

Pearson Horizon Editions.

Includes bibliographies.

ISBN: 9780273779827 (pbk)

Subjects--Topical Terms:
Marketing.

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