Verbeke, Alain.
International business strategy : rethinking the foundations of global corporate success / Alain Verbeke. Alain Verbeke. - Cambridge : C.U.P, 2009. - 481p. : ill.
Includes bibliography.
9780521681117 (pbk)
International business enterprises--Management.
Strategic planning.
Marketing--Management.
Competition, International.
International business strategy : rethinking the foundations of global corporate success / Alain Verbeke. Alain Verbeke. - Cambridge : C.U.P, 2009. - 481p. : ill.
Includes bibliography.
9780521681117 (pbk)
International business enterprises--Management.
Strategic planning.
Marketing--Management.
Competition, International.