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Kotler, Philip.

A framework for marketing management / Philip Kotler, Kevin Lane Keller. Philip Kotler, Kevin Lane Keller. - 5th ed. - Boston : Pearson, c2012. - 358p. : ill.

Includes bibliographies.

ISBN: 0273752510 (pbk) 9780273752516 (pbk)

Subjects--Topical Terms:
Marketing--Management.

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