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Madsen, Ole Moth.

Market intelligence : the practical way / by Ole Moth Madsen and Peter Lindgren. by Ole Moth Madsen and Peter Lindgren. - Harlow, Essex : Pearson, c2010. - 261 p.

Includes bibliographies.

ISBN: 9781849598491 (pbk)

Subjects--Topical Terms:
marketing--decision making.
strategic management.

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