Lancaster, Geoff.
Marketing fundamentals 2001- 2002 / Geoff Lancaster, Frank Withey, Ruth Ashford. Geoff Lancaster, Frank Withey, Ruth Ashford. - Oxford : Butterworth-Heinemann, 2001. - 374p. : ill. - The Chartered Institute of Marketing .
0750653051 (pbk)
Marketing.
Marketing fundamentals 2001- 2002 / Geoff Lancaster, Frank Withey, Ruth Ashford. Geoff Lancaster, Frank Withey, Ruth Ashford. - Oxford : Butterworth-Heinemann, 2001. - 374p. : ill. - The Chartered Institute of Marketing .
0750653051 (pbk)
Marketing.