Hollensen, Svend.
Global marketing : a decision-oriented approach / Scend Hollensen. Scend Hollensen. - 5th ed. - Harlow, Essex : Pearson, c2011. - 756p. : ill.
9780273726227 (pbk) :
Marketing.
Global marketing : a decision-oriented approach / Scend Hollensen. Scend Hollensen. - 5th ed. - Harlow, Essex : Pearson, c2011. - 756p. : ill.
9780273726227 (pbk) :
Marketing.