Scott, David Meerman.
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / David Meerman Scott. David Meerman Scott. - Hoboken, N.J. : Wiley, c2007. - 287p.
9780470113455 (hbk)
Internet marketing.
Public relations.
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / David Meerman Scott. David Meerman Scott. - Hoboken, N.J. : Wiley, c2007. - 287p.
9780470113455 (hbk)
Internet marketing.
Public relations.