Kurtz, David L.
Principles of marketing. / David L. Kurtz, Louis E. Boone. David L. Kurtz, Louis E. Boone. - 12th. ed. - Mason, Ohio : Thomson, c2006. - Iv. (various pagings) : ill.
Includes bibliographies.
9780324323795 (pbk)
Marketing.
Principles of marketing. / David L. Kurtz, Louis E. Boone. David L. Kurtz, Louis E. Boone. - 12th. ed. - Mason, Ohio : Thomson, c2006. - Iv. (various pagings) : ill.
Includes bibliographies.
9780324323795 (pbk)
Marketing.