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Brassington, Frances.

Principles of marketing. / Frances Brassington, Stephen Pettitt. Frances Brassington, Stephen Pettitt. - 2nd ed. - Harlow, England : Pearson Education, 2000. - 1079p. : ill.

Includes bibliographies.

ISBN: 0273644440 (hbk)

Subjects--Topical Terms:
Marketing.

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